A podcast has about a second to catch your eye. Before anyone hears a word, the artwork does the talking — at thumbnail size, in a crowded app, next to a thousand other shows. So when the Fraud Advisory Panel asked us to design the identity for their new podcast, Fraud Matters, we knew exactly where the bar was.
Fraud Matters takes a subject every organisation worries about and treats it properly. Each episode brings together leading legal experts, investigators and practitioners to unpack the fraud risks affecting businesses of all sizes.
Designing for a very small canvas
Podcast identity is a discipline of its own. The artwork has to be legible at the size of a postage stamp, distinctive in a busy feed, and serious enough for the subject without turning grim. And it can’t stop at the cover: episode graphics and social assets need to carry the same look, so the series stays recognisable wherever it appears. That’s what we designed for Fraud Matters — one identity, working hard across every format.
The show is live now — listen to Fraud Matters here.
Launching a podcast of your own? From artwork and identity to recording, production and distribution, we can help.