The campaign, and everything between
Campaigns are the easy part to get excited about. The hard part is the ten weeks in between, when the channels still need feeding and the good ideas from the kick-off meeting have all been used.
We plan and run both. Launch campaigns with something to actually say, and the always-on work that keeps you visible between them — content calendars, social, email, paid, search and SEO, and reporting that tells you which of it moved rather than which of it was busy.
The studio that plans the campaign also shoots the film, records the audio and builds the landing page. Nothing sits in a queue at a third supplier while the schedule you have already announced carries on without it.
Launch and always-on
Reporting on what moved
No third suppliers
How we work
How the work runs
1. Plan both halves
The launch campaign and the always-on calendar are planned together, so the quiet weeks have something worth saying too.
2. Make it in-house
The studio that wrote the plan shoots the film, records the audio, designs the assets and builds the landing page — then runs social, email, paid and search around them.
3. Report what moved
Reporting tells you which of it worked rather than which of it was busy, and the next stretch of the calendar is adjusted to match.
Why clients stay
The makers sit with the planners
Strategy, film, audio, design and web all live under one roof, so nothing sits in a queue at a third supplier while the schedule you have already announced carries on without it.
Built for the quiet weeks
Chartered Accountants Worldwide keep us on weekly brand support; Chartered Accountants Ireland call on us for media support. The always-on work is the job here, not the bit between jobs.
25+ years, both sectors
We have worked with public bodies and private organisations for 25+ years. The habits that survive that long tend to be the useful ones.
FAQ
Common questions
Do you run the day-to-day channels or just the campaigns?
Both, and we would argue they are the same job. Content calendars, social, email, paid and search are planned alongside the launches, and the reporting covers the lot.
Can you produce the content as well as plan it?
Yes — that is rather the point. Six disciplines sit under one roof in our Dublin studio, so the team that writes the plan also shoots, records, designs and builds what it calls for.
Who do you do this kind of work for?
Organisations across the public and private sectors — Chartered Accountants Worldwide have us on weekly brand support, and Chartered Accountants Ireland use us for media support. That work is ongoing; we tend to stay on after launch.
