How does an employer attract, train and keep the best people? Chartered Accountants Ireland’s new campaign puts that question to Ireland’s employers — and makes the strategic case for partnering with the Institute to answer it. We led campaign concept and creation, and we’re delighted to see it out in the world.
This is a true B2B campaign. Rather than speaking to students, it speaks to the organisations that hire, train and retain chartered accountants, and it features members Feargal O’Rourke and Caroline Sherry, who gave their time to support the initiative.
One idea, many channels
An integrated campaign lives or dies on consistency. The same idea has to work as a radio script, a press ad, a social post and a poster you pass at a bus stop. Alongside the campaign concept we created a dedicated landing page, a new brochure and a full set of social assets — and the campaign runs across radio, Spotify, social, display, press and out-of-home.
Work like this is a team sport. We worked with the Institute’s own team across the organisation, alongside Initiative on media planning and Wolfgang Digital on digital activity — a collaboration where every partner plays to their strength.
You can see where it all lands on the campaign’s dedicated landing page.
Chartered Accountants Ireland is a client we’ve worked with for many years, and it’s a special thing to help tell a story this central to their future. If you have a campaign that needs one big idea and every channel singing the same tune, talk to us.