Difference Makers Discuss is Chartered Accountants Worldwide’s live web series and podcast, exploring how chartered accountants are tackling some of the biggest social and business challenges facing the world. Chartered Accountants Worldwide is a global membership organisation based in London, bringing together 16 chartered accountancy institutes. We have been part of the production from the start. Today our work is the speaker graphics before each show, and the replay, clips and podcast edit after it.
The challenge
The series began life as an audio podcast, with the occasional webinar bringing panels of guests together. In November 2023 it grew into its current format: a live interview show hosted by Sinead Donovan, broadcast across the web, LinkedIn and YouTube to thousands of viewers around the globe. Every episode then lives on as on-demand video and as an audio podcast.
Chartered Accountants Worldwide launched the series to spotlight influential chartered accountants driving change in areas such as sustainability, AI, ethics, resilience and diversity. The membership is spread across more than 190 countries, so each episode has to reach viewers on whatever platform suits them, and keep working after the live broadcast has ended.
What we did
Our work sits either side of the live show: speaker graphics and promotion before it, and the replay, clips and podcast after it. For season 4 the broadcast itself was managed by our partners at A1 Marketing and Media.
- Speaker graphics and promotional bundles for Chartered Accountants Worldwide and its global institutes, for Instagram, LinkedIn, X, TikTok and Facebook
- An on-demand video version of each show on the organisation’s website, its YouTube channel and partner channels
- Highlight reels for web and social
- Short video snippets of speaker insights for YouTube Shorts, LinkedIn, Instagram and other channels
- A podcast edit of the full discussion, audio only, on the major podcast platforms
Young Difference Makers
The series also has a companion strand, Young Difference Makers: podcast episodes with young chartered accountants working on some of the most pressing issues facing business, finance and the world. We recorded those episodes at the One Young World conference in Belfast in October 2023 and produced them for release on the organisation’s website, Apple Podcasts, Spotify, Amazon Music and Google Podcasts, along with other podcast networks.
The result
In June 2025 we reported more than 2,000 views across channels for a single episode. Replays, clips and podcasts stay discoverable long after each live show, and the organisation’s global network has shared the same ready-made assets, which extends their reach.
Season 4 wrapped in June 2026. It opened with Nicholas Riemer; its second episode had Caitríona Jennings, chartered accountant, Olympian and world-record holder for 100 miles (12 hours 37 minutes), telling Sinead Donovan how the discipline that shaped her career carried her to that finish line. The episode, ‘From PwC to World Records’, is on YouTube.
Difference Makers Discuss is one strand of our wider work for Chartered Accountants Worldwide, whose design and digital agency we have been since the start of 2023; we describe that in a separate case study.