Trócaire (This is our exodus)

Big Top Multimedia worked with Trócaire (, the largest NGO in Ireland, to develop an online video and TV advert to draw attention to the refugee crisis in Europe. In 2015 alone, 3,573 people died attempting to reach Italy, Greece and Spain by sea. That is an average of ten people a day. This is both a humanitarian crisis and a crisis of humanity.

The video uses footage and photos taken at the border points in Croatia and Serbia where cold, tired and hungry refugees gather to continue their escape war torn.

Our initial piece was a 2 minute video that included some interviews with aid workers on the borders. This was then re-edited to a 40second advert for television for the Trócaire emergency appeal. In both cases we completed the edits and inserted music bedding and voice over as the piece required. Full copy clearance for the advert was also managed in house by Big Top. All TV stations showed the advert over the course on a month in early 2016.