You need to make sure your website is encrypted or Google Chrome will flag your site as insecure and you’ll lose business online.

The bad news is that the time to Encrypt your site has arrived, you need to act now. The good news is that fixing this problem is easy and inexpensive!

Here’s the problem…

Starting early last year Google began putting pressure on website owners to make sure that their sites were encrypted even if you’re not a selling directly online.  They started by promoting encrypted websites in their search results, so if your site is not using encryption you’re going to have a harder time getting found.

Now Google are increasing pressure on site owners by making their popular Google Chrome web browser actively flag your website as “Not Secure” if you’re not using encryption.  This means that your customers are going to get a very poor impression of your business unless you act quickly to ensure your site is encrypted.

Even if you’re not selling anything online, or collecting any sensitive information, it looks bad to your customers when they see a message on their browser saying that your website is not secure.  Customers are concerned about their security online.  So, if they see a warning from Google saying that your site is not secure, they are likely not to use it at all.

For you, that’s going to mean less leads and less business from your website!

Eventually, Google’s Chrome browser will not only list all HTTP pages as insecure, but it will also include a red triangle with the warning. To help websites move to HTTPS, Google has produced a set-up guide for interested developers.

Here’s the solution…

The good news is that you won’t need a brand-new website.  You will need some technical updates to your site that include:

• An SSL Certificate for your site
• Updates to your website code to make sure that all links are set to go to the sercure version of your website pages